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THE HIDEOUT

THE HIDEOUT

2026

I developed The Hideout’s new visual identity, from logo design to colour palette, creating a distinctive visual language for the venue’s new beginning.
The Hideout is a game lounge and bar in Rome entering a new chapter through a new name and a renewed identity. The concept of a “hideout”, a place for everyone to play, meet and spend time together, became the foundation of the new direction, combining a welcoming atmosphere with the playful spirit of the venue.

I developed the concept into a visual identity inspired by the look and feel of a British pub. The cat, requested by the client, became the main element of the logo, bringing a sense of mystery and curiosity to the identity. The colour palette takes its cue from the venue’s new interiors, combining forest green and burnt orange to create a cohesive and recognisable visual language.

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