La Mia Casa

2026

For Gaia Marlino, I developed the visual identity and digital communication for her music and video project La Mia Casa, alongside the design and development of her personal website.

Gaia is a singer, singing teacher and vocal coach. La Mia Casa is a ten-part music and visual project through which she retraces her own story, exploring expectations, relationships, desire, belonging and community. I translated this narrative into a cohesive visual system while giving each chapter an identity of its own, developing a distinctive palette, typography, patterns and textures across a range of digital content.

Alongside the project, I designed and developed her personal website, gaiamarlino.it, as a space for Gaia, her work and her artistic practice. The website includes a dedicated La Mia Casa section, with further insight into the project and previews of all ten videos, creating a visual continuity between Gaia’s personal identity and the visual language developed for the project.