Cipa Roma

2023

I worked on the visual identity, website and social media communication for CIPA Roma, a Rome-based medical center specialized in assisted reproduction and fertility care, as part of my work at Dreamerz.

I worked on the restyling of its visual identity and the design of a new website, translating CIPA Roma’s identity and values into a consistent digital experience. The website also gives space to their history and the people behind the center, using photography and storytelling to communicate a more personal and human side of their work.

For social media, I developed a consistent visual system for their Instagram communication, designing carousel posts, patient reviews, staff presentations, Reel covers, icons and Story backgrounds. The new direction introduced different shades of orange and a younger, more contemporary and minimal style, while maintaining consistency with the overall visual identity.